PHILADELPHIA (BUSINESS WIRE) — Transparent Health Marketplace, Inc. (THM), a transformative healthcare technology company, today announced Greg Mast as Senior Vice President, Data and Analytics and the newest member of its executive team.

In his role, Mast will apply expertise garnered throughout his distinguished 30-year career to incorporate sophisticated analytics into every facet of THM’s offering.  Leveraging data and intelligent algorithms, the marketplace delivers real-time, actionable insights to optimize medical care, cost, and disability outcomes.

“Healthcare today is being increasingly driven by digital process transformations and deeper understanding from advanced data analysis,” said Munawar Ali, Executive Chairman of THM’s board of directors. “While THM has been leading this transformation with our disruptive digital marketplace platform, Greg’s appointment allows us to execute on our vision of superior analytic capabilities. We are pleased that he has joined our team and know that with his experience, we will effectively combine the power of our marketplace with deep insights to deliver on the promise of value-based care.”

Mast brings a proven history of pioneering new uses for existing data, developing cutting-edge tools and delivering valuable intelligence to clients. Most recently, Mast led the Coventry informatics group where he played a leading role developing one of the largest integrated workers’ compensation data warehouses.

“I’m thrilled to be part of a company whose mission is to bring price transparency and a simplified way to source and deliver healthcare services in a single platform.” said Mast. “By reimagining the digital experience and using data and machine learning in new ways, THM is changing how participants can influence and improve the care journey and outcomes. The possibilities for how this may positively affect the industry are vast and I look forward to achieving great things with this team.”

Mast earned a Bachelor’s degree with honors from the University of Cincinnati, has completed graduate work in research methodology and statistics from Xavier University, and earned various business certificates from the University of California.

About Transparent Health Marketplace

Transparent Health Marketplace (THM) operates a digital marketplace connecting payors and providers of healthcare services in an open platform featuring market-driven pricing. Replacing outmoded network contract models with its innovative marketplace approach, THM allows providers to name their price and to be paid quickly with the exact amount they bid for contracts they are awarded. Combining marketplace dynamics with automated billing, payments and scheduling, THM delivers cost savings for payors, growth opportunities for providers, and new efficiencies to the healthcare industry. For more information, visit or email